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The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert
;
Davis, Lenita M.
;
Lemon, Katherine N.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
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An international drug administration : curing uncertainty in international pharmaceutical product liability
Davis, Katherine A.
- In:
Northwestern journal of international law & business
18
(
1998
)
4
,
pp. 685-729
Persistent link: https://www.econbiz.de/10001352075
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