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Search: person:"Fam, Kim Shyan"
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Consumer behaviour
26
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26
China
10
Cultural identity
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Kulturelle Identität
7
Marketing management
7
Marketingmanagement
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52
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Fam, Kim Shyan
51
Richard, James E.
6
Yang, Zhilin
6
Seo, Yuri
5
Waller, David S.
5
Hiram Ting
4
Kadirov, Djavlonbek
3
Li, Yongqiang
3
Buchanan-Oliver, Margo
2
Cham Tat Huei
2
Cheah, Jun-Hwa
2
Chow, Cheris W. C.
2
Chung, Kim-choy
2
Cruz, Angela Gracia B.
2
Edu, Tudor
2
Grohs, Reinhard
2
Holdsworth, David K.
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Józsa, László
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Krisjanous, Jayne
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Li, Qi
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Liu, Yang
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Luk, Chung-leung
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McNeill, Lisa S.
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Negricea, Costel-Iliuţă
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Singh, Gurmeet
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Waller, David
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Zaharia, Razvan
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Zhang, Honghong
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Bazylewich, Martin
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Biggemann, Sergio
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Boon Liat Cheng
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Butt, Muhammad Mohsin
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Campbell, Charles
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Chan, Allan K. K.
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Che, Yu
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Cheung, Wah-leung
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Chow, Raymond P. M.
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Christy, Timothy P.
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Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Islamic marketing : JIMA
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
The journal of consumer marketing
3
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
Economic research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of consumer studies
1
Journal of Asia Pacific business
1
Journal of East-West business
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
The open business journal
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
52
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52
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1
Mobile social commerce content, consumer emotions and behaviour
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Fam, Kim Shyan
;
Zaharia, …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965
Saved in:
2
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
3
Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.
;
Kadirov, Djavlonbek
;
Fam, Kim Shyan
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
Saved in:
4
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
5
Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim Shyan
;
Richard, James E.
;
Hiram Ting
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10014229948
Saved in:
6
Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei
(
ed.
);
Cheah, Jun-Hwa
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013258373
Saved in:
7
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
8
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel-Iliuţă
; …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
9
Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa
;
Hiram Ting
;
Thaichon, Park
;
Fam, Kim Shyan
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
Saved in:
10
Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations
Wei, Sheng
;
Huo, Hong
;
Xu, Ming
;
Kadirov, Djavlonbek
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012665911
Saved in:
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