Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Nguyen N.Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam, and Nguyen Dinh Tho
| Year of publication: |
2023
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|---|---|
| Authors: | Thu, Nguyen N. Q. ; Kadirov, Djavlonbek ; Fam, Kim Shyan ; Nguyen Dinh Tho |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 43.2023, 3, p. 306-321
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| Subject: | future focus | chief marketing officers | necessary condition analysis | pleasure-based prosocial motivation | pressure-based prosocial motivation | sustainability marketing commitment | Vietnam | Motivation | Marketing | Leistungsmotivation | Work motivation | Soziales Verhalten | Social behaviour | Führungskräfte | Managers |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467231174027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368392