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Search: person:"Fransen, Marieke L."
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Consumer behaviour
7
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7
Advertising effects
3
Brand management
3
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3
Werbewirkung
3
Advertising
2
Mortality
2
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2
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2
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11
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Fransen, Marieke L.
11
Fennis, Bob Michaël
3
Das, Enny
2
Kirmani, Amna
2
Rompay, Thomas J. L. van
2
Verlegh, Peeter W. J.
2
Bae, Hyeyoon
1
Bartels, Jos
1
Bayuk, Julia Belyavsky
1
Birau, Mia
1
Borgelink, Bianca G. D.
1
Chugani, Sunaina
1
Dahlén, Micael
1
Herziger, Atar
1
Janssen, Loes
1
Kaur, Tavleen
1
Loureiro, Yuliya Komarova
1
Luchs, Michael G.
1
Maassen, Ruth L.
1
Mick, David Glen
1
Minton, Elizabeth A.
1
Muntinga, Daan G.
1
Noort, Guda van
1
Ozanne, Lucie K.
1
Pruyn, Ad
1
Rauwers, Fabiënne
1
Reijmersdal, Eva A. van
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Reinders, Machiel J.
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Remmelswaal, Paola
1
Reshadi, Farnoush
1
Smeesters, Dirk
1
Smit, Edith G.
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Trujillo, Carlos
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International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
11
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1
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10
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11
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1
Enabling and cultivating wiser consumption : the roles of marketing and public policy
Ozanne, Lucie K.
;
Stornelli, Jason
;
Luchs, Michael G.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012534362
Saved in:
2
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
3
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
4
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.
;
Verlegh, Peeter W. J.
;
Kirmani, Amna
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Saved in:
5
Guest editorial: Persuasion in advertising : when does it work, and when does it not?
Verlegh, Peeter W. J.
;
Fransen, Marieke L.
;
Kirmani, Amna
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10011298750
Saved in:
6
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
7
Increasing sponsorship effectiveness through brand experience
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
; …
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 112-125
Persistent link: https://www.econbiz.de/10009741444
Saved in:
8
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
9
The role of social presence in mortality salience effects
Fransen, Marieke L.
;
Smeesters, Dirk
;
Fennis, Bob Michaël
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10008806363
Saved in:
10
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods : the mediating role of social identification
Fransen, Marieke L.
;
Reinders, Machiel J.
;
Bartels, Jos
; …
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003952908
Saved in:
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