Enabling and cultivating wiser consumption : the roles of marketing and public policy
Year of publication: |
2021
|
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Authors: | Ozanne, Lucie K. ; Stornelli, Jason ; Luchs, Michael G. ; Mick, David Glen ; Bayuk, Julia Belyavsky ; Birau, Mia ; Chugani, Sunaina ; Fransen, Marieke L. ; Herziger, Atar ; Loureiro, Yuliya Komarova ; Minton, Elizabeth A. ; Reshadi, Farnoush ; Sullivan Mort, Gillian ; Trujillo, Carlos ; Bae, Hyeyoon ; Kaur, Tavleen ; Zuniga, Miguel |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 40.2021, 2, p. 226-244
|
Subject: | consumer wisdom | marketing management | public policies | value cycle | well-being |
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