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Adoption und Weiterempfehlung neuer Technologien : die Bedeutung von Trendsetting
Gunnesch-Luca, George
;
Moser, Klaus
;
Klöble, Ulrike
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10003988497
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