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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
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Künstliche Intelligenz im Marketing
Seiler, Roger
;
Klaas, Michael
;
Hari, Jürg
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
1
,
pp. 66-75
Persistent link: https://www.econbiz.de/10012010902
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