Enhancing digital advertising with blockchain technology
Year of publication: |
2024
|
---|---|
Authors: | Stallone, Valerio ; Wetzels, Martin ; Mahr, Dominik ; Klaas, Michael |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 1, p. 76-98
|
Subject: | online advertising | technology and innovations | blockchain technology | organizational activity system | Brasilien | Brazil | Blockchain | Online-Marketing | Internet marketing | Werbung | Advertising | Innovation |
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