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Search: person:"Murray, Kyle B"
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Consumer behaviour
12
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Murray, Kyle B.
22
Di Muro, Fabrizio
5
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3
Häubl, Gerald
3
Trudel, Remi
3
Kim, Soyoung
2
Moore, Sarah G.
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Noseworthy, Theodore J.
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Yan, Li
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of the Academy of Marketing Science
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1
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1
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1
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MIT sloan management review
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
22
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1
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
Saved in:
2
Consumer escapism : scale development, validation, and physiological associations
Orazi, Davide C.
;
Ma, Kit Yi
;
Derksen, Tim
;
Murray, Kyle B.
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299194
Saved in:
3
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
4
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
Saved in:
5
The temperature dimension of emotions
Bruno, Pascal
;
Melnyk, Valentyna
;
Murray, Kyle B.
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2172-2215
Persistent link: https://www.econbiz.de/10013457335
Saved in:
6
"Don't buy" or "do not buy"? : how negation style in online reviews influences consumer product evaluations
Kim, Soyoung
;
Moore, Sarah G.
;
Murray, Kyle B.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10012607656
Saved in:
7
When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
Noseworthy, Theodore J.
;
Murray, Kyle B.
;
Di Muro, Fabrizio
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011844216
Saved in:
8
The effect of tuition increases on business student decisions
Godek, John
;
Murray, Kyle B.
;
Karns, Gary
- In:
Journal of education for business
90
(
2015
)
5
,
pp. 255-259
Persistent link: https://www.econbiz.de/10011421968
Saved in:
9
An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 327-337
Persistent link: https://www.econbiz.de/10010383242
Saved in:
10
The role of arousal in congruity-based product evaluation
Noseworthy, Theodore J.
;
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10010473291
Saved in:
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