The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Year of publication: |
2023
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Authors: | Yan, Li ; Murray, Kyle B. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 679-699
|
Subject: | Arousal | Openness to change | Perceived effort | Sustainable consumer behavior | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Kognition | Cognition | Umweltbewusstsein | Environmental consciousness | Motivation |
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