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Naidoo, Vik
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Roy, Rajat
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ECONIS (ZBW)
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1
The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
122
(
2021
),
pp. 411-422
Persistent link: https://www.econbiz.de/10012420425
Saved in:
2
Enhancing chatbot effectiveness : the role of anthropomorphic conversational styles and time orientation
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
126
(
2021
),
pp. 23-34
Persistent link: https://www.econbiz.de/10012494293
Saved in:
3
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
4
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
5
Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik
;
Hollebeek, Linda D.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
Saved in:
6
Innovations in marketing of higher education : foreign market entry mode of not-for-profit universities
Naidoo, Vik
;
Wu, Terry
- In:
The journal of business & industrial marketing
29
(
2014
)
6
,
pp. 546-558
Persistent link: https://www.econbiz.de/10010413141
Saved in:
7
Marketing strategy implementation in higher education : a mixed approach for model development and testing
Naidoo, Vik
;
Wu, Terry
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1117-1141
Persistent link: https://www.econbiz.de/10009387560
Saved in:
8
Trade commitments in education services : the need to move out of the current impasse
Naidoo, Vik
- In:
Journal of world trade : law, economic policy, public policy
43
(
2009
)
3
,
pp. 621-640
Persistent link: https://www.econbiz.de/10003861831
Saved in:
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