Innovations in marketing of higher education : foreign market entry mode of not-for-profit universities
Year of publication: |
2014
|
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Authors: | Naidoo, Vik ; Wu, Terry |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 6, p. 546-558
|
Subject: | Education | Marketing strategy | International marketing | Internationales Marketing | Internationaler Markteintritt | International market entry | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Studium | University education |
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