//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Overton, Holly"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate social advocacy
3
Advertising
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Konsumentenverhalten
2
Public relations
2
Werbung
2
Öffentlichkeitsarbeit
2
Advertising effects
1
China
1
Collective action
1
Communication
1
Crisis management
1
Financial crisis
1
Finanzkrise
1
Information behaviour
1
Informationsverhalten
1
Kommunikation
1
Krisenmanagement
1
Moral conviction
1
Motivation
1
Native CSR advertising
1
Nonprofit organization
1
Nonprofit-Organisation
1
Organization-public relationship
1
Perceived motives
1
Self-efficacy
1
Social identity model of collective action
1
Theory of planned behavior
1
Werbewirkung
1
Word-of-mouth
1
ad identification
1
crisis type
1
information processing
1
motivation attribution
1
nonprofit organizations (NPOs)
1
perceived crisis responsibility
1
perceived manipulativeness
1
post-crisis communication
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Overton, Holly
5
Xiao, Anli
3
Wu, Linwan
2
Alharbi, Khalid
1
Bhalla, Nandini
1
Carter, Jackson
1
Kim, Joon Kyoung
1
Li, Ruobing
1
Overton, Holly K.
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of communication management
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the determinants of consumer support for corporate social advocacy
Kim, Joon Kyoung
;
Overton, Holly
;
Alharbi, Khalid
; …
- In:
Corporate communications : an international journal
28
(
2023
)
3
,
pp. 451-468
Persistent link: https://www.econbiz.de/10014288259
Saved in:
2
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
3
Conscience-driven corporate social advocacy : analyzing moral conviction and perceived motives as predictors of organization-public relationships
Overton, Holly
;
Xiao, Anli
- In:
Corporate communications : an international journal
27
(
2022
)
4
,
pp. 641-653
Persistent link: https://www.econbiz.de/10013384936
Saved in:
4
Motivations for supporting corporate social advocacy : applying the SIMCA model
Xiao, Anli
;
Overton, Holly K.
- In:
Journal of communication management
26
(
2022
)
4
,
pp. 373-385
Persistent link: https://www.econbiz.de/10013554718
Saved in:
5
Is native advertising effective for corporate social responsibility messaging? : how advertising recognition affects consumer responses to proactive versus reactive CSR
Wu, Linwan
;
Overton, Holly
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10012813774
Saved in:
6
Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Xiao, Anli
;
Overton, Holly
;
Li, Ruobing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10012179015
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->