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Search: subject:"Behavioral Intent"
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Advertising effects
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Attitude toward chatbots
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Behavioral intent
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Italian journal of marketing : ITJM
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Investigating membership retention : employing public relations theory to better understand relationship management
Pressgrove, Geah
;
McKeever, Robert
;
McKeever, Brooke …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014514738
Saved in:
2
The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and
behavioral
intent
to use chatbots
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Di Vittorio, Arianna
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10012583872
Saved in:
3
It takes two to tango : signaling
behavioral
intent
in servce multinationals' foeign entry strategies
Stevens, Charles E.
;
Makarius, Erin E.
;
Mukherjee, Debmalya
- In:
Journal of international management
21
(
2015
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10011398481
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