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Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.
;
Inversini, Alessandro
;
Buhalis, …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
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2
Conceptualising consumers' dynamic relationship engagement : the development of online community relationships
Heinonen, Kristina
- In:
Journal of customer behaviour
10
(
2011
)
1
,
pp. 49-72
Persistent link: https://www.econbiz.de/10009231294
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