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Out-of-Home-Werbung
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Return on Advertising Spend (ROAS)
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MMM
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ökonometrisches Modelling
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Preuß, Alexander
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Becchere, Giovanni
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Asia-Pacific financial markets
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Wirkung und Auswirkung : wie Werbekampagnen durch Out of Home "grüner" werden
Preuß, Alexander
;
Thäsler, Kai-Marcus
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10014560699
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2
Zur Wirkung von Out-of-Home-Werbung : eine Metaanalyse von Kampagnen zur Ermittlung des Return on Advertising Spend (ROAS) und weiterer Merkmale aus dem Marken-Funnel
Preuß, Alexander
;
Thäsler, Karl-Marcus
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
2
,
pp. 48-56
Persistent link: https://www.econbiz.de/10012594998
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3
Hedging American options in Merton's model : a locally risk minimizing approach
Becchere, Giovanni
;
Mulinacci, Sabrina
- In:
Asia-Pacific financial markets
6
(
1999
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10001449313
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