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Search: subject:"Markenartikel"
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Subject
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Brand management
10,150
Markenführung
10,150
Markenimage
7,976
Brand image
7,975
Consumer behaviour
7,726
Konsumentenverhalten
7,725
Brand
4,725
Markenartikel
4,647
Beziehungsmarketing
2,355
Relationship marketing
2,355
Social Web
1,552
Social web
1,552
Online-Marketing
1,349
Internet marketing
1,348
Advertising effects
1,161
Werbewirkung
1,161
Marketing management
961
Marketingmanagement
958
Designation of origin
837
Herkunftsbezeichnung
837
Customer satisfaction
816
Kundenzufriedenheit
816
Luxury goods
774
Luxusgüter
774
Tourism marketing
742
Tourismusmarketing
742
USA
711
United States
706
Brand loyalty
691
Advertising
687
Werbung
663
Corporate reputation
626
Firmenimage
626
Markentreue
599
Destination management
593
Destinationsmanagement
593
Einzelhandel
580
Retail trade
580
Emotion
562
Viral marketing
498
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Undetermined
6,894
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1,028
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Article
13,934
Book / Working Paper
101
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Article in journal
Aufsatz in Zeitschrift
14,035
Aufsatz im Buch
3,285
Book section
3,285
Hochschulschrift
1,209
Graue Literatur
1,000
Non-commercial literature
1,000
Thesis
821
Working Paper
695
Arbeitspapier
675
Case study
569
Fallstudie
569
Collection of articles of several authors
499
Sammelwerk
499
Aufsatzsammlung
351
Dissertation u.a. Prüfungsschriften
236
Conference paper
148
Konferenzbeitrag
148
Reprint
146
Konferenzschrift
117
Bibliografie enthalten
116
Bibliography included
116
Ratgeber
108
Guidebook
101
Lehrbuch
94
Textbook
78
Conference proceedings
67
Handbook
48
Handbuch
48
Collection of articles written by one author
46
Sammlung
46
Interview
31
Fallstudiensammlung
21
Systematic review
19
Übersichtsarbeit
19
Mehrbändiges Werk
15
Multi-volume publication
15
Festschrift
14
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14
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14
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English
13,521
German
470
French
28
Italian
9
Russian
5
Spanish
2
Arabic
1
Bulgarian
1
Kazakh
1
Serbian
1
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Author
All
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Han, Heesup
31
Keller, Kevin Lane
31
De Chernatony, Leslie
30
Sattler, Henrik
29
Christodoulides, George
28
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Balmer, John M. T.
27
Baumgarth, Carsten
27
Gupta, Suraksha
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
26
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Dawes, John
23
Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Fetscherin, Marc
22
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
Völckner, Franziska
22
Burmann, Christoph
21
Herrmann, Andreas
21
Iglesias, Oriol
21
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Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
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ECONIS (ZBW)
14,035
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13831
Import protection, export promotion, and product positioning
Stefanadis, Christodoulos
- In:
Review of international economics
6
(
1998
)
4
,
pp. 604-615
Persistent link: https://www.econbiz.de/10001256049
Saved in:
13832
Reisegebiete als
Markenartikel
: Vergleich von Konsumgüter- und Dienstleistungsmarketing an den Beispielen Bier- und Reisemarkt
Müller, Heiner
- In:
Jahrbuch für Fremdenverkehr : Publikation des …
40
(
1998
),
pp. 103-112
Persistent link: https://www.econbiz.de/10001246101
Saved in:
13833
The effectiveness of generic versus brand advertising : the case of US dairy promotion
Kaiser, Harry M.
- In:
Review of agricultural economics : RAE
20
(
1998
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001246260
Saved in:
13834
Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
Saved in:
13835
Der Einfluß von Schlüsselreizen wie Marke, Preis und Qualitätszeichen auf die Markenwal bei Lebensmitteln in Österreich : eine Anwendung des Conjoint Measurements
Schweiger, Günter
(
contributor
)
- In:
Handelsforschung
13
(
1998
),
pp. 101-118
Persistent link: https://www.econbiz.de/10001249983
Saved in:
13836
The value of green labels : a consumer perspective
Björk, Peter
- In:
Liiketaloudellinen aikakauskirja
47
(
1998
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10001252544
Saved in:
13837
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
Saved in:
13838
An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure
Chintagunta, Pradeep K.
- In:
Journal of business & economic statistics : JBES ; a …
16
(
1998
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10001231060
Saved in:
13839
Royalty methods for intellectual property
DeSouza, Glenn
- In:
Business economics : the journal of the National …
32
(
1997
)
2
,
pp. 46-52
Persistent link: https://www.econbiz.de/10001216150
Saved in:
13840
Breeding competitive strategies
Midgley, David F.
- In:
Management science : journal of the Institute for …
43
(
1997
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10001216569
Saved in:
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