The effectiveness of generic versus brand advertising : the case of US dairy promotion
Year of publication: |
1998
|
---|---|
Authors: | Kaiser, Harry M. |
Other Persons: | Liu, Donald J. (contributor) |
Published in: |
Review of agricultural economics : RAE. - Oxford : Blackwell, ISSN 1058-7195, ZDB-ID 1072527-1. - Vol. 20.1998, 1, p. 69-79
|
Subject: | Milchprodukt | Dairy product | Werbewirkung | Advertising effects | Markenartikel | Brand | USA | United States | 1975-1995 |
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