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Consumer behaviour
9
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4
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3
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Desai, Kalpesh Kaushik
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European journal of marketing : EJM
2
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Food policy : economics planning and politics of food and agriculture
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
10
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1
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10
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10
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1
Forecasting purchase rates of new products introduced in existing categories
Dass, Mayukh
;
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 385-408
Persistent link: https://www.econbiz.de/10014374856
Saved in:
2
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
3
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
4
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
5
The influence of price and promotion on package size propensity
Ghosh, Amit K.
- In:
American journal of business : applying research to …
32
(
2017
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10011799639
Saved in:
6
Characteristics of demand structure and preferences for wild and farmed seafood in Germany : an application of QUAIDS modeling with correction for sample selection
Bronnmann, Julia
;
Loy, Jens-Peter
;
Schroeder, Karen J.
- In:
Marine resource economics
31
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011561812
Saved in:
7
Maternal employment and food produced at home : evidence from Japanese data
Kohara, Miki
;
Kamiya, Yusuke
- In:
Review of Economics of the Household
14
(
2016
)
2
,
pp. 417-442
Persistent link: https://www.econbiz.de/10011655044
Saved in:
8
Consumer response to monochrome Guideline Daily Amount nutrition labels
Boztuğ, Yasemin
;
Juhl, Hans Jørn
;
Elshiewy, Ossama
; …
- In:
Food policy : economics planning and politics of food …
53
(
2015
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011379245
Saved in:
9
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
10
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
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