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Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
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Paradigm debates and marketing theory, thought and practice : from the 1900s to the present day
Tadajewski, Mark
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 303-330
Persistent link: https://www.econbiz.de/10010414294
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