Paradigm debates and marketing theory, thought and practice : from the 1900s to the present day
Year of publication: |
2014
|
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Authors: | Tadajewski, Mark |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 3, p. 303-330
|
Subject: | History of marketing thought | Consumption history | Market research history | Schools of marketing thought | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
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