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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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ECONIS (ZBW)
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Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
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Success factors in product seeding : the role of homophily
Nejad, Mohammad G.
;
Amini, Mehdi
;
Babakus, Emin
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010500755
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