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Search: subject:"in-depth interviews"
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In-depth interviews
17
in-depth interviews
16
Consumer behaviour
11
Konsumentenverhalten
11
Befragung
7
Interview
7
Brand management
3
Entrepreneurship
3
Entrepreneurship approach
3
Markenführung
3
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3
Marketingmanagement
3
Qualitative research
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3
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2
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Online-Handel
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Online-Marketing
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Article
36
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36
research-article
9
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2
review-article
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English
36
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Meyer, Heather M.
2
Abeysekera, Ruwan
1
Abutaleb, Soha
1
Albinsson, Pia A.
1
Ali, Rabia
1
Anisimova, Tatiana
1
Ansuategi, Alberto
1
Antons, David
1
Arcand, Manon
1
Aung, May
1
Ban, Joowon
1
Basu, Avirupa
1
Bergs, Jochen
1
Bilro, Ricardo Godinho
1
Biswas, Dibyangana
1
Bitsch, Vera
1
Bruwer, Johan
1
Buil, Isabel
1
Carrocci, Céline Sacha
1
Chan, Fong Yee
1
Chaudhury, Sarita Ray
1
Chen, Tso-Jen
1
Cheong, Hyuk Jun
1
Crié, Dominique
1
Dadzie, Charlene A.
1
Damle, Neha
1
De Chernatony, Leslie
1
De Regge, Melissa
1
Delle Site, Paolo
1
Durif, Fabien
1
El-Bassiouny, Noha
1
Erjavec, Karmen
1
Ertz, Myriam
1
Feiereisen, Stephanie
1
Foudi, Sébastien
1
Galarraga, Ibon
1
Gatta, Valerio
1
Gonçalves, Márcia
1
Grau, Stacy Landreth
1
Guercini, Simone
1
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Qualitative market research : an international journal
3
International review on public and non-profit marketing
2
Journal of travel and tourism marketing
2
Research in transportation economics
2
Cogent business & management
1
European journal of marketing
1
Health marketing quarterly
1
International journal of business
1
International journal of entrepreneurship and small business
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of health organization and management
1
Journal of international food & agribusiness marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of poverty : innovations on social, political & economic inequalities
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Middle East journal of management : MEJM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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ECONIS (ZBW)
36
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36
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1
Conceptual contributions in marketing scholarship : patterns, mechanisms, and rebalancing options
Kindermann, Bastian
;
Wentzel, Daniel
;
Antons, David
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 29-49
Persistent link: https://www.econbiz.de/10014582915
Saved in:
2
Plant-based milk consumption in India : motivators, deterrents and marketing strategies in a competitive market
Basu, Avirupa
;
Murti, Ashutosh Bishnu
;
Mandal, Pratap …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10014567158
Saved in:
3
Exploring personal savings versus hedonic consumption in the new normal
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10014484219
Saved in:
4
Patient versus person centeredness : embracing different perspectives
Pipers, Ellen
;
De Regge, Melissa
;
Bergs, Jochen
; …
- In:
Journal of health organization and management
38
(
2024
)
3
,
pp. 430-446
Persistent link: https://www.econbiz.de/10014637176
Saved in:
5
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
Saved in:
6
"A whiter shade of pale" : whiteness, female beauty standards, and ethical engagement across three cultures
Mady, Sarah
;
Biswas, Dibyangana
;
Dadzie, Charlene A.
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10014233452
Saved in:
7
Revitalization of the Slovenian herbal market? : a mixed study approach
Krsnik, Sabina
;
Erjavec, Karmen
- In:
Market : review for marketing theory and practice
35
(
2023
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10014473504
Saved in:
8
Strategies to drive interactivity and digital engagement : a practitioners' perspective
Tong, Suk Chong
;
Chan, Fong Yee
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 901-920
Persistent link: https://www.econbiz.de/10014428185
Saved in:
9
Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
10
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
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