Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are … appealing for customers. This article deals with an e-commerce field of still low frequency, online-shops of drugstores. Their … Gewohnheiten spiegelt sich in der zunehmenden Anzahl an E-Commerce-Händlern wider. Online-Shops im Business-to-Consumer-Markt sind …