Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Daniel Baier, Björn Stöcker
| Year of publication: |
2022
|
|---|---|
| Authors: | Baier, Daniel ; Stöcker, Björn |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 92.2022, 4, p. 645-673
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| Subject: | Heckman sample selection model | Online shops | Random forests | Uplift modeling | Zero-inflated negative binomial regression | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Stichprobenerhebung | Sampling | Regressionsanalyse | Regression analysis |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11573-021-01068-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438854