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subject:"response modeling"
(11 results)
1
Long-term brand equity measurement : status quo and challenges
Hein, Sebastian
;
Schlereth, Christian
; …
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
3
,
pp. 6-11
Persistent link: https://www.econbiz.de/10012110493
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2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Predicting direct marketing response in banking : comparison of class imbalance methods
Miguéis, Vera L.
;
Camanho, Ana Santos
;
Borges, José
- In:
Service business
11
(
2017
)
4
,
pp. 831-849
Persistent link: https://www.econbiz.de/10011915012
Saved in:
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