Alalawneh, Ammar Ali; Al-Omar, Saleh Yousef Y.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-22
medium-sized restaurants in Jordan. In addition, it investigates the impact of competition intensity as a moderating variable …. The model of the study was assessed and examined by gathering data from 331 Jordanian restaurants using the partial least … the relationship between SMPs' usage and restaurants' marketing performance. Based on the results, several theoretical and …