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Search: subject_exact:"Brand strategy"
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Brand management
10,210
Markenführung
10,210
Consumer behaviour
5,867
Konsumentenverhalten
5,866
Brand image
5,365
Markenimage
5,365
Brand
3,575
Markenartikel
3,493
Beziehungsmarketing
2,032
Relationship marketing
2,032
Social Web
1,382
Social web
1,382
Online-Marketing
1,201
Internet marketing
1,200
Advertising effects
868
Werbewirkung
868
Marketing management
834
Marketingmanagement
831
Luxury goods
605
Luxusgüter
605
Customer satisfaction
553
Kundenzufriedenheit
553
Brand loyalty
540
Advertising
522
Werbung
499
Einzelhandel
475
Retail trade
475
Emotion
473
Markentreue
454
Corporate reputation
393
Firmenimage
393
USA
374
International marketing
371
Internationales Marketing
371
United States
369
Confidence
364
Vertrauen
363
Personality psychology
350
Persönlichkeitspsychologie
350
Viral marketing
342
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Article
10,131
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84
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Article in journal
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2,374
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621
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491
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36
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13
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Melewar, T. C.
57
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Baumgarth, Carsten
25
Han, Heesup
25
Ko, Eunju
25
Christodoulides, George
24
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Japutra, Arnold
21
Kunkel, Thilo
21
Esch, Franz-Rudolf
20
Hollebeek, Linda D.
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Roper, Stuart
19
Paul, Justin
18
Abratt, Russell
17
Burmann, Christoph
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
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Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of business research : JBR
602
The journal of brand management : an international journal
560
The journal of product & brand management
384
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
The marketing review
52
European journal of marketing
51
Journal of retailing
51
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ECONIS (ZBW)
10,215
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1
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of
10,215
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1
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
2
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
3
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
4
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
5
The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Liu, Shuqin
;
Ma, Diandian
;
Li, Xuerong
;
Li, Xiuting
; …
- In:
The journal of behavioral finance : a publication of …
25
(
2024
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
Saved in:
6
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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