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~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Search: subject_exact:"Computerspiel"
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Computer games as educational and management tools : uses and approaches
14
The business of gamification : a critical analysis
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Transforming gaming and computer simulation technologies across industries
11
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Neo-simulation and gaming toward active learning
7
Application of gaming in new media marketing
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Digital advertising : theory and research
4
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advertising in new formats and media : current research and implications for marketers
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Engaging consumers through branded entertainment and convergent media
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Advertising, promotion, and new media
2
Breaking new ground in theory and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Digitale Führungskräfteentwicklung : Konzepte, Impulse und Trainingsformate aus der Praxis
2
Exploring the rise of fandom in contemporary consumer culture
2
Handbook of research on effective advertising strategies in the social media age
2
Information communication technologies and emerging business strategies
2
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
2
Managing business in a multi-channel world : success factors for e-business
2
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
2
Production and manufacturing system management : coordination approaches and multi-site planning
2
The Routledge companion to digital consumption
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
2
Utilizing gamification in servicescapes for improved consumer engagement
2
Virtual workers and the global labour market
2
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
2
Why do games work? : in search of the active substance
2
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
2
AI and data analytics applications in organizational management
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Agglomeration, clusters and entrepreneurship : studies in regional economic development ; [contributions ... first presented and discussed at the Twelfth Uddevalla Symposium on 'The Geography of Innovation and Entrepreneurship', held at the Polytechnic Institute of Bari, Bari, Italy, June 11-13, 2009]
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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ECONIS (ZBW)
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Promoting physical activity and fitness with exergames : updated systematic review of systematic reviews
Kari, Tuomas
- In:
Transforming gaming and computer simulation …
,
(pp. 225-245)
.
2017
Persistent link: https://www.econbiz.de/10011634737
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62
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011720335
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63
Factors influencing demand for virtual currency on the grounds of conducted survey
Poskart, Robert
- In:
Politics vs. economics : consequences and economic …
,
(pp. 83-96)
.
2017
Persistent link: https://www.econbiz.de/10011725221
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64
Identifying business needs
Slavova, Milanka
- In:
Digital and social media marketing : a results-driven …
,
(pp. 44-66)
.
2017
Persistent link: https://www.econbiz.de/10011582660
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65
Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
.
2017
Persistent link: https://www.econbiz.de/10011646123
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66
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
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67
The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E.
- In:
Digital advertising : theory and research
,
(pp. 431-434)
.
2017
Persistent link: https://www.econbiz.de/10011646131
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68
Advertising in video games : an overview and future research considerations
Limperos, Anthony M.
- In:
Digital advertising : theory and research
,
(pp. 435-438)
.
2017
Persistent link: https://www.econbiz.de/10011646132
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69
Innovation in the computer game industry in Iran
Malekifar, Siavosh
;
Omidi, Mahdi
- In:
The development of science and technology in Iran : …
,
(pp. 171-187)
.
2017
Persistent link: https://www.econbiz.de/10011609604
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70
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Gendering theory in marketing and consumer research
,
(pp. 171-178)
.
2017
Persistent link: https://www.econbiz.de/10011610801
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