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~type_genre:"Aufsatz im Buch"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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The impact of theory on representations of the consumer and the marketing organisation
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Dyadic business relationships within a business network context
Anderson, James C.
;
Håkansson, Håkan
;
Johanson, Jan
-
2008
Persistent link: https://www.econbiz.de/10003611751
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2
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
3
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
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