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~type_genre:"Aufsatz im Buch"
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Contemporary issues in social media marketing
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Customer engagement : contemporary issues and challenges
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Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Contemporary issues in social media marketing
,
(pp. 102-116)
.
2018
Persistent link: https://www.econbiz.de/10011715076
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Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
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