Social media engagement : a construct of positively and negatively valenced engagement behaviours
Rebecca Dolan, Jodie Conduit and John Fahy
| Year of publication: |
2016
|
|---|---|
| Authors: | Dolan, Rebecca ; Conduit, Jodie ; Fahy, John |
| Published in: |
Customer engagement : contemporary issues and challenges. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84738-5. - 2016, p. 102-123
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011430600