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~type_genre:"Aufsatz im Buch"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Handbook of research on innovation and entrepreneurship
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Handbook on the business of sustainability : the organization, implementation, and practice of sustainable growth
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Judgment in Predictive Analytics
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The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
2
A road to preserving biodiversity : understanding psychological demand drivers of illegal wildlife products
Sharif, Vian
;
Eisingerich, Andreas B
- In:
Handbook on the business of sustainability : the …
,
(pp. 391-405)
.
2022
Persistent link: https://www.econbiz.de/10013454243
Saved in:
3
Effective judgmental forecasting in the context of fashion products (reprint)
Seifert, Matthias
;
Siemsen, Enno
;
Hadida, Allègre L.
; …
- In:
Judgment in Predictive Analytics
,
(pp. 85-114)
.
2023
Persistent link: https://www.econbiz.de/10014301349
Saved in:
4
Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
Saved in:
5
Business-public research collaborations, entrepreneurship and market orientation : impact on innovativeness in regional clusters
Eisingerich, Andreas
;
Kretschmer, Tobias
- In:
Handbook of research on innovation and entrepreneurship
,
(pp. 448-468)
.
2011
Persistent link: https://www.econbiz.de/10008904825
Saved in:
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