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~type_genre:"Aufsatz im Buch"
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Farrell, Carlyle A.
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Brand management in emerging markets : theories and practice
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Handbook of contemporary marketing in China : theories and practices
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"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
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The evolution and governance of marketing channels in the People’s Republic of China
Farrell, Carlyle A.
;
Lin, Xiaohua
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 115-135)
.
2011
Persistent link: https://www.econbiz.de/10008987125
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