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~type_genre:"Aufsatz im Buch"
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consumer identification with a nation (CIN)
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Country of origin effect : looking back and moving forward
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Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Country of origin effect : looking back and moving forward
,
(pp. 106-127)
.
2019
Persistent link: https://www.econbiz.de/10012008501
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