Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao and Tania von der Heidt
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim Nguyen Thuy Hang Dao ; von der Heidt, Tania |
| Published in: |
Country of origin effect : looking back and moving forward. - London : Routledge, ISBN 978-0-367-20188-3. - 2019, p. 106-127
|
| Subject: | consumer-based brand credibility (CBC) | consumer-based brand equity (CBE) | consumer-based country image (CCI) | consumer identification with a nation (CIN) | social-identity theory | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Vietnam | Viet Nam | Japan | Markenartikel | Brand | Entwicklungsländer | Developing countries | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012008501