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~type_genre:"Aufsatz im Buch"
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Search: person:"Henderson, Geraldine R."
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Consumer behaviour
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Konsumentenverhalten
3
Brand
2
Brand image
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Brand management
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Markenartikel
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Markenführung
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Markenimage
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Consumers
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Aufsatz im Buch
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Henderson, Geraldine Rosa
5
Williams, Jerome D.
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Calder, Bobby J.
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Ekpo, Akon
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Iacobucci, Dawn
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Lee, Wei-Na
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Yvaire, Zachary
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Brand management ; Vol. 1
1
Handbook of consumer psychology
1
Handbook of research on marketing and corporate social responsibility
1
Handbuch Markenführung ; Bd. 1
1
Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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Good from "evil" : the polarizing effects of corporate social responsibility for controversial companies
Henderson, Geraldine Rosa
;
Ekpo, Akon
;
Yvaire, Zachary
- In:
Handbook of research on marketing and corporate social …
,
(pp. 307-329)
.
2016
Persistent link: https://www.econbiz.de/10011438529
Saved in:
2
Discrimination and injustice in the marketplace : they come in all sizes, shapes, and colors
Williams, Jerome D.
;
Henderson, Geraldine Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 171-189)
.
2012
Persistent link: https://www.econbiz.de/10009260777
Saved in:
3
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
4
Diversity issues in consumer psychology
Williams, Jerome D.
;
Lee, Wei-Na
;
Henderson, Geraldine Rosa
- In:
Handbook of consumer psychology
,
(pp. 877-912)
.
2008
Persistent link: https://www.econbiz.de/10003716277
Saved in:
5
Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa
-
2004
Persistent link: https://www.econbiz.de/10002248715
Saved in:
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