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~type_genre:"Aufsatz im Buch"
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Kamakura, Wagner A.
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Conjoint measurement : methods and applications
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Data envelopment analysis : a handbook of empirical studies and applications
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Fundamentals of marketing research ; Vol. 5
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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The handbook of marketing research : uses, misuses, and future advances
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
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2
Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A.
- In:
Profit maximization through customer relationship …
,
(pp. 41-58)
.
2008
Persistent link: https://www.econbiz.de/10003754190
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3
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 145-166)
.
2007
Persistent link: https://www.econbiz.de/10003544618
Saved in:
4
Factor analysis and missing data
Kamakura, Wagner A.
;
Wedel, Michel
-
2007
Persistent link: https://www.econbiz.de/10003541145
Saved in:
5
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
Saved in:
6
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner
;
Ozer, Muammer
- In:
Conjoint measurement : methods and applications
,
(pp. 225-251)
.
1999
Persistent link: https://www.econbiz.de/10001444709
Saved in:
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