Cross-selling : offering the right product to the right customer at the right time
Year of publication: |
2008
|
---|---|
Authors: | Kamakura, Wagner A. |
Published in: |
Profit maximization through customer relationship marketing : measurement, prediction and implementation. - Binghamton, NY : Best Business Books, ISBN 978-0-7890-3802-9. - 2008, p. 41-58
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition |
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