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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Vorhandene emotionale Potenziale erfolgreich nutzen : Kundenbindung und Produktmanagement bei Swisscard/American Express
Müller, Guido
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 133-146)
.
2010
Persistent link: https://www.econbiz.de/10008773230
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