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~type_genre:"Aufsatz im Buch"
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Search: person:"Moskowitz, Howard R."
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Moskowitz, Howard R.
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Applying predictive analytics within the service sector
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Customer-centric marketing strategies : tools for building organizational performance
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
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Discourse on method : rapid, efficient, cost-effective creation of "wikis of the mind"
Moskowitz, Howard R.
;
Harizi, Ariola
;
Papajorgji, Petraq J.
- In:
Business Advancement through Technology Volume I : …
,
(pp. 159-180)
.
2022
Persistent link: https://www.econbiz.de/10013474339
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2
Uniting theory and empirical research : marketing research and market sensing
Prince, Melvin
;
Gabay, Gillie
;
Priporas, …
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 272-297)
.
2019
Persistent link: https://www.econbiz.de/10011954831
Saved in:
3
Predictive modelling and mind-set segments underlying health plans
Gabay, Gillie
;
Moskowitz, Howard R.
;
Onufrey, Steven
; …
- In:
Applying predictive analytics within the service sector
,
(pp. 135-156)
.
2017
Persistent link: https://www.econbiz.de/10011637813
Saved in:
4
Retention and customer share building : formulating a communication strategy for a sports club
Rabino, Samuel
;
Rafiee, Dana
;
Onufrey, Steve
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 511-529)
.
2013
Persistent link: https://www.econbiz.de/10009669505
Saved in:
5
Product and package testing
Moskowitz, Howard R.
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 519-550)
.
2000
Persistent link: https://www.econbiz.de/10001611262
Saved in:
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