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~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Asymmetric information
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Brand management
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Comparison
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Cultural identity
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Inter-firm cooperation
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Rao, Akshay R.
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Brands and brand management : contemporary research perspectives
1
Cross-cultural and critical perspectives on brands
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Harvard business review on pricing
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ECONIS (ZBW)
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1
Brand alliances
Rao, Akshay
- In:
Brands and brand management : contemporary research …
,
(pp. 43-61)
.
2010
Persistent link: https://www.econbiz.de/10003941300
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2
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
3
How to fight a price war
Rao, Akshay R.
;
Bergen, Mark
;
Davis, Scott
- In:
Harvard business review on pricing
,
(pp. 75-100)
.
2008
Persistent link: https://www.econbiz.de/10003780925
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