How to fight a price war
Year of publication: |
2008
|
---|---|
Authors: | Rao, Akshay R. ; Bergen, Mark ; Davis, Scott |
Published in: |
Harvard business review on pricing. - Boston, Mass. : Harvard Business School Publ., ISBN 978-1-4221-4658-3. - 2008, p. 75-100
|
Subject: | Niedrigpreisstrategie | Low-cost strategy |
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