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~type_genre:"Aufsatz im Buch"
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Public relations
1,813
Öffentlichkeitsarbeit
1,813
Mobile communications
806
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806
Deutschland
549
Germany
549
Theorie
189
Theory
189
Corporate Social Responsibility
186
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186
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183
United States
183
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179
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179
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161
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158
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144
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144
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143
Krisenmanagement
143
Internet
134
Strategic management
127
Strategisches Management
127
Internal communication
112
Interne Kommunikation
112
Stakeholder
106
Marketing management
95
Marketingmanagement
95
Telecommunications equipment industry
90
Telekommunikationsausrüster
90
Beziehungsmarketing
89
Relationship marketing
89
Breitbandkommunikation
87
Broadband communications
87
Consumer behaviour
85
Internet marketing
84
Konsumentenverhalten
84
Online-Marketing
84
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70
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70
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311
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8
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2,887
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Aufsatz im Buch
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8,436
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8,436
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2,887
Graue Literatur
2,392
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2,392
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1,550
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1,490
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research-article
863
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725
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629
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629
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361
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278
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224
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211
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207
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case-report
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review
127
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Lies, Jan
51
Bentele, Günter
22
Zerfaß, Ansgar
22
Bruhn, Manfred
17
Röttger, Ulrike
16
Unhelkar, Bhuvan
14
Adeola, Ogechi
11
Szyszka, Peter
11
Sriramesh, Krishnamurthy
10
Brömmling, Ulrich F.
9
Dürig, Uta-Micaela
9
Nothhaft, Howard
9
Sievert, Holger
9
Verčič, Dejan
9
Silberer, Günter
8
Vaih-Baur, Christina
8
Camilleri, Mark Anthony
7
Karjaluoto, Heikki
7
Seidenglanz, René
7
Buse, Stephan
6
Bühler, Heike
6
Edwards, Lee
6
Esch, Franz-Rudolf
6
Ghanbary, Abbass
6
Hoffjann, Olaf
6
L'Etang, Jacquie
6
Okazaki, Shintaro
6
Reichwald, Ralf
6
Will, Markus
6
Zehrt, Wolfgang
6
Böcker, Manfred
5
Eligehausen, Siegmar
5
Fawkes, Johanna
5
Fröhlich, Romy
5
Förster, Kati
5
Gerpott, Torsten J.
5
Grunig, James E.
5
Heath, Robert L.
5
Hopwood, Maria
5
Ingenhoff, Diana
5
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Public Relations : ein Handbuch
52
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbook of research in mobile business : technical, methodological, and social perspectives
40
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Exploring public relations
30
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
New media and public relations
23
The handbook of crisis communication
23
Nonprofit-PR
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Public Relations
19
Handbook of research on mobile marketing management
18
Pathways to public relations : histories of practice and profession
18
Public relations case studies : Fallbeispiele aus der Praxis
18
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
18
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
17
The Routledge handbook of strategic communication
16
The practice of public relations
16
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
15
Mobile virtual work : a new paradigm? ; With 26 tables
15
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
15
Culture and public relations : links and implications
14
Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis
14
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
14
The moral compass of public relations
14
mTourism : mobile Dienste im Tourismus
14
HR-PR : Personalarbeit und Public Relations ; erfolgreiche Strategien und Praxisbeispiele
13
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
13
PR-Beratung : theoretische Konzepte und empirische Befunde
13
Sport public relations and communication
13
Telecommunication markets : drivers and impediments
13
The global foundations of public relations : humanism, China and the West
13
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
13
Crisis communication : practical PR strategies for reputation management and company survival
12
Die Pressemitteilung
12
Handbuch Verbandskommunikation
12
PR-Kampagnen
12
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
12
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ECONIS (ZBW)
2,887
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1
Politics 2.0 : the multifaceted effect of broadband internet on political participation
Campante, Filipe R.
;
Durante, Ruben
;
Sobbrio, Francesco
- In:
The political economy of social media
,
(pp. 101-109)
.
2023
Persistent link: https://www.econbiz.de/10014444287
Saved in:
2
Liberation technology : mobile phones and political mobilisation in Africa
Manacorda, Marco
;
Tesei, Andrea
- In:
The political economy of social media
,
(pp. 143-150)
.
2023
Persistent link: https://www.econbiz.de/10014444291
Saved in:
3
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
4
Introduction to public sector marketing
communications
in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
Saved in:
5
Accelerating universal digital connectivity
Garnett, Paul
- In:
The great upheaval : resetting development policy and …
,
(pp. 74-99)
.
2022
Persistent link: https://www.econbiz.de/10013461714
Saved in:
6
Einsatzgebiete von KI in der Unternehmenskommunikation
Hencke, Stefan
- In:
KI in der Unternehmenspraxis : Technologie, Recht, …
,
(pp. 203-208)
.
2024
Persistent link: https://www.econbiz.de/10014582721
Saved in:
7
CSR communication practices in the Portuguese agri-food sector : national clusters as case study
Teixeira, Fernando Gil
;
Marta-Costa, Ana
;
Paço, …
- In:
Agribusiness Innovation and Contextual Evolution, …
,
(pp. 103-130)
.
2024
Persistent link: https://www.econbiz.de/10014541979
Saved in:
8
Relationship between remote working and work outcomes of constantly connected BYOD knowledge workers
Doargajudhur, Melina
;
Hosanoo, Zuberia
;
Huzooree, Geshwaree
- In:
Impact of teleworking and remote work on business : …
,
(pp. 117-150)
.
2024
Persistent link: https://www.econbiz.de/10014548460
Saved in:
9
Optimising corporate social responsibility, communication and the media for enhanced organisational progress : implications for sustainable organisational growth
Ibrahim, Adamkolo Mohammed
- In:
Contemporary management and global leadership for …
,
(pp. 95-110)
.
2024
Persistent link: https://www.econbiz.de/10014532589
Saved in:
10
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
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