Introduction to public sector marketing communications in Africa
Year of publication: |
2022
|
---|---|
Authors: | Adeola, Ogechi ; Katuse, Paul ; Twum, Kojo Kakra ; Adisa, Isaiah |
Published in: |
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07293-2. - 2022, p. 3-18
|
Subject: | Marketing communications | Public sector | Government | Digital communications | Africa | Afrika | Öffentlicher Sektor | Marketingmanagement | Marketing management | Kommunikation | Communication | Marketing |
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