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~type_genre:"Aufsatz im Buch"
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Search: subject:"personalization"
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Personalization
155
Personalisierung
153
Online retailing
29
Online-Handel
29
Consumer behaviour
27
Konsumentenverhalten
27
Internet marketing
24
Online-Marketing
24
Social Web
23
Social web
23
E-commerce
22
Electronic Commerce
22
Beziehungsmarketing
19
Data Mining
19
Data mining
19
Relationship marketing
19
Viral marketing
16
Virales Marketing
16
Deutschland
10
Germany
10
Ontologie
9
Ontology
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Confidence
8
Vertrauen
8
Artificial intelligence
7
Künstliche Intelligenz
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Data protection
6
Datenschutz
6
Einzelhandel
6
Knowledge management
6
Mobile communications
6
Mobilkommunikation
6
Retail trade
6
Wissensmanagement
6
Bewertung
5
E-Learning
5
E-learning
5
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Article
158
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Aufsatz im Buch
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957
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957
Book section
158
Graue Literatur
91
Non-commercial literature
91
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86
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77
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60
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36
Collection of articles of several authors
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Sammelwerk
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Aufsatzsammlung
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English
132
German
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Knoll, Julian
4
Sauermann, Leo
3
Adrian, Benjamin
2
Blanc, Nathalie
2
Cerri, Stefano A.
2
Esmaeili, Leila
2
Gross, Rainer
2
Grottke, Michael
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Henning, Christoph
2
Inbarani, H. Hannah
2
Nunes, Maria Augusta S. N.
2
Ricci, Francesco
2
Roth-Berghofer, Thomas R.
2
Shankar, Venkatesh
2
Silberer, Günter
2
Steinmann, Sascha
2
Thangavel, K.
2
Thornton, Robert J.
2
Uchyigit, Gulden
2
Aalberts, Robert J.
1
Aalst, Wil van der
1
Abel, Mara
1
Abhisekh Kumar Singh
1
Abramowicz, Witold
1
Adcox, John
1
Afzali, Golshan Assadat
1
Alaimo, Cristina
1
Alharbi, Hadeel
1
Aresti, Andreas
1
Arreguy Camargo Correa, Fabio
1
Arvaniti, Georgia Maria
1
Avrutina, Inna
1
Bagby, John W.
1
Baker, Thomas L.
1
Balakrishnan, Anantaram
1
Ballon, Pieter
1
Baltrunas, Linas
1
Bank, Mathias
1
Barros Costa, Evandro de
1
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1
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The power of one : gaining business value from personalization technologies
11
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
4
Intelligent techniques in recommendation systems : contextual advancements and new methods
4
Bridging the gap between advertising academia and practice
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
3
Applying predictive analytics within the service sector
2
Die Produktivität von Musikkulturen
2
E-commerce and web technologies : 12th International Conference, EC-Web 2011, Toulouse, France, August 30 - September 1, 2011 ; proceedings
2
E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings
2
Emerging methods in predictive analytics : risk management and decision-making
2
Frameworks of IT prosumption for business development
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
2
LISS 2012 ; Vol. 2
2
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
2
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
2
Variations in economic analysis : essays in honor of Eli Schwartz
2
3rd International Conference on Global Interdependence and Decision Sciences, December 28-30, 2009, Hyderabad, India
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced Web Technology - Effektive Bereitstellung von Information im World Wide Web : eine synoptische Darstellung zum Stand ausgewählter Techniken
1
Agent-mediated electronic commerce and trading agent design and analysis : AAMAS Workshop, AMEC 2008, Estoril, Portugal, May 12 - 16, 2008, and AAAI Workshop, TADA 2008, Chicago, IL, USA, July 14, 2008 ; revised selected papers
1
Artificial intelligence and digital diversity inclusiveness in corporate restructuring
1
Artificial intelligence in marketing
1
Beiträge zum 16. Interuniversitären Doktorandenseminar Wirtschaftsinformatik (IDS 2012)
1
Big data analytics in supply chain management : theory and applications
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Breaking new ground in theory and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
1
Business information systems Workshops : BIS 2011 international workshops and BPSC international conference, Poznań, Poland, June 15 - 17, 2011 ; revised papers
1
Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
1
Business process management cases vol. 2 : digital transformation - strategy, processes and execution
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
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ECONIS (ZBW)
158
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21
Digital learning analytics recommender system for universities
Alharbi, Hadeel
;
Sandhu, Kamaljeet
- In:
Digital innovations for customer engagement, …
,
(pp. 184-199)
.
2020
Persistent link: https://www.econbiz.de/10012237996
Saved in:
22
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia
;
Eine, Bastian
;
Quint, Werner
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 191-210)
.
2020
Persistent link: https://www.econbiz.de/10012521559
Saved in:
23
Intelligent recommender systems in e-commerce : opportunities and challenges for online customers
Huseynov, Farid
- In:
Handbook of research on IT applications for strategic …
,
(pp. 36-51)
.
2020
Persistent link: https://www.econbiz.de/10012302584
Saved in:
24
Recommender systems
Kallinikos, Jannis
;
Alaimo, Cristina
- In:
The Oxford handbook of media, technology, and …
.
2020
Persistent link: https://www.econbiz.de/10012884679
Saved in:
25
Neue Solidarität statt Entsolidarisierung : verhaltensbasierte Tarife und Kundenmehrwert am Beispiel Generali Vitality
Timmesfeld, Andrea
- In:
Standpunkte - Beiträge renommierter Persönlichkeiten …
,
(pp. 69-93)
.
2019
Persistent link: https://www.econbiz.de/10012101687
Saved in:
26
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
27
Analyzing Airbnb customer experience feedback using text mining
Joseph, George
;
Varghese, Vinu
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 147-162)
.
2019
Persistent link: https://www.econbiz.de/10012006195
Saved in:
28
The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.
;
Fombelle, Paul
;
Voorhees, Clay
;
Hall, …
- In:
Handbook of research on customer engagement
,
(pp. 402-422)
.
2019
Persistent link: https://www.econbiz.de/10013163399
Saved in:
29
Customer engagement through
personalization
and customization
Bleier, Alexander
;
De Keyser, Arne
;
Verleye, Katrien
- In:
Customer engagement marketing
,
(pp. 75-94)
.
2018
Persistent link: https://www.econbiz.de/10011739844
Saved in:
30
Musikalische Produktion 2.0 : über die widerstreitende Rolle von digitalen Empfehlungssystemen, Journalisten und dezentralen Bewertungsalternativen
Lange, Bastian
- In:
Die Produktivität von Musikkulturen
,
(pp. 167-184)
.
2018
Persistent link: https://www.econbiz.de/10011862465
Saved in:
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