The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Year of publication: |
2019
|
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Authors: | Baker, Thomas L. ; Fombelle, Paul ; Voorhees, Clay ; Hall, Kristina K. Lindsey ; Runnalls, Blake |
Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 402-422
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
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