Đukec, Damira; Čanadi, Vesna - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 309-316
This paper will explore the profit maximizing method of yield management in the Hotel industry in Croatia. Yield … theoretical background on yield management we will present the results of empirical research on the implementation of yield … management is a method that enables firms to increase their profits through allocation of their capacities to various customers …