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Search: subject_exact:"Neuromarketing"
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Neuromarketing
101
Consumer behaviour
30
Konsumentenverhalten
30
Neuroscience
20
Neurowissenschaften
20
Brand management
15
Markenführung
15
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Markenartikel
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Beziehungsmarketing
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EEG
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Ethics
3
Ethik
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Internet marketing
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Ladengeschäft
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Online-Marketing
3
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101
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Häusel, Hans-Georg
10
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
AI-driven marketing research and data analytics
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Applying business intelligence and innovation to entrepreneurship
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Brand the Future : systematische Markenentwicklung im B2B
1
Building organizational resilience with neuroleadership
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Contemporary issues in marketing : principles and practice
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Developing digital marketing : relationship perspectives
1
Dexterity in global business : a cross-dimensional analysis
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Landwirtschaft im Spiegel von Verbrauchern und Gesellschaft
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
Event-Marketing : Trends und Entwicklungen
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fostering global entrepreneurship through business model innovation
1
Global innovation science handbook
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of developments in consumer behaviour
1
Handbook of research on IT applications for strategic competitive advantage and decision making
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Innovation in der Marktforschung
1
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ECONIS (ZBW)
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1
The dynamics of neuromarketing : publication, collaboration, and topic prominence
Cardoso, Lucilia
;
Araujo, Arthur Barbosa de
;
Dias, Francisco
- In:
Biometrics and neuroscience research in business and …
,
(pp. 223-243)
.
2024
Persistent link: https://www.econbiz.de/10014560401
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2
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
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3
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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4
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
Saved in:
5
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
Saved in:
6
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
7
A bibliometric analysis on research trends in neuromarketing : current status and future directions
Oberoi, Sumit
;
Kansra, Pooja
;
Awasthi, Vedica
- In:
Digital influence on consumer habits : marketing …
,
(pp. 79-92)
.
2024
Persistent link: https://www.econbiz.de/10014553337
Saved in:
8
A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques
Muduva, Martin
;
Hondoma, Thanks
;
Chiwariro, Ronald
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 1-29)
.
2024
Persistent link: https://www.econbiz.de/10014558835
Saved in:
9
The effect of neuromarketing and subconscious branding on business profitability and brand image : a new business model innovation for startups
Thiebaut, Renata
;
Elshourbagi, Amr
- In:
Fostering global entrepreneurship through business …
,
(pp. 217-252)
.
2024
Persistent link: https://www.econbiz.de/10014470481
Saved in:
10
Innovation in neuromarketing and social media marketing
Bojanowska, Agnieszka
;
Kulisz, Monika
- In:
Innovation in the digital economy : new approaches to …
,
(pp. 194-204)
.
2023
Persistent link: https://www.econbiz.de/10014516659
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