The effect of neuromarketing and subconscious branding on business profitability and brand image : a new business model innovation for startups
Year of publication: |
2024
|
---|---|
Authors: | Thiebaut, Renata ; Elshourbagi, Amr |
Published in: |
Fostering global entrepreneurship through business model innovation. - Hershey, PA : IGI Global, ISBN 978-1-6684-6975-0. - 2024, p. 217-252
|
Subject: | Unternehmensgründung | Business start-up | Neuromarketing | Markenführung | Brand management | Geschäftsmodell | Business model | Rentabilität | Profitability |
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